Nuestra Historia

REF Apparel — handcrafted in México

Born by the ocean. Made by hand.

REF was born in Sayulita, México in 2018. A small surf town on the Pacific coast where the ocean sets the pace and slow living isn't a trend, it's a way of life.

Founded by Fer, REF began as a love letter to natural materials, conscious making and the effortless style of life by the water. Every piece is designed and handcrafted in México from natural fibers; linen, bamboo and cotton gauze, selected for their softness, breathability and low impact on the planet.

Designed to move with you, from the beach to the city, market mornings to late nights — REF pieces are made for real life, wherever that takes you.

We believe fashion should feel as good as it looks. That's why everything at REF is made to order or in small batches crafted with care, made for you, and worth the wait.

Our home is Sayulita. Our world is wherever you wear us.